We made two hellcats kiss and crushed Valentines Day.

Client: Dodge

How do you get grizzled gearheads to expose their softer side on Valentines Day? With smoking X’s and O’s from everyone’s favorite 717 horsepower Hellcat. Originally slated to be an online only spot, Dodge loved it so much they ended up buying broadcast time on ESPN and Fox Sports One to put it on TV for the holiday. And the fans? Well they loved it even more as the comments poured in showing love for Dodge and the work. Although I’m still a little worried about the people who were suspiciously fast to announce they’d happily give up a hot date with a real person for a chance to roll in a Hellcat.

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Promoted by Dodge from digital video to TV spot