From startups, to meat, to art, to trucks, to lost pets, you name it — I’ve built it.
If there’s one thing I pride myself on, it’s versatility. I’ve built websites for virtually every vertical in the advertising industry and all of them have exceeded expectations with consistent decreases in bounce rates, increased time on site, and huge jumps in engagement numbers. I’ve included a sampling of some of my favorites to show the breadth and depth of what I’ve worked on. There’s a lot more in the archive as well, so if you don’t see something you’re looking for feel free to shoot me an email!
FARMLAND
The famous bacon brand had just rebranded to showcase their down-on-the-farm, honest-to-goodness flavor and they needed a new website that reflected this brand identity. While selling meat isn’t the most glamorous thing in the world, we wanted to elevate the product while also exposing the user, who most likely only knew about their bacon, to all the incredible products and recipes they have to offer. We included fun roll over effects to bring life to the site through animation, and used bold photography to get our users’ mouths watering.
MOCAD
The Museum of Contemporary Art Detroit is one of the coolest spots in the city. They host DJs, boozie brunches, incredible artists, and community events. As they continued to grow they needed a website that is as hip as they are, could showcase everything they have going on, and handle donations and ticket sales. We delivered on all of that and made a site that continues to help the museum grow and prosper.
TRUCK HERO
Specializing in truck tonneau covers and accessories, this former holding company had bought up all of its competition and wanted to start using its master brand as the central hub for all its advertising and sales channels. Before they were ready to utilize it as an e-commerce hub they asked us to launch the brand through an informational site. Backed by a new brand and amazing TV campaign, we built the launch website to introduce the world to Truck Hero, earning tens of thousands of visitors in just the first month.
AKC REUNITE
There is nothing sadder than losing your adorable little pupper or kitty. We worked with the American Kennel Club to build the ultimate resource for helping you find your lost pet. This included resources for microchipping, templates to make posters to hang around your neighborhood in case your pet went missing, and a system designed to broadcast your lost pet to local authorities.
Customer Journey
One of the most important parts of advertising and building digital products is understanding who your consumer is, where they live in the real world and online, and how you can best reach them. I’ve developed this proprietary infographic system to help quickly and efficiently communicate this information internally across disciplines and also to the client.
The White Board
I still believe there’s no better tool to create amazing products than a good old fashioned white board. Whether it’s quickly figuring out prototypes, mapping out site architecture, or figuring out user flows, I’ve been known to burn through markers at an alarming pace.