We helped nudge 12,000 people to get cancer screenings

Our insurance client Highmark Health knows that cancer screenings save not only lives, but money as well. We created a campaign and an incredible landing page to get people to nudge their loved ones into getting cancer screenings. We brought out all the stops for this page, including a custom video creator where users could make fun videos to send to their friends and family, hilarious pre-written social posts, crazy ideas for home made UGC, and downloadable signs users could print out and hang around the home or office. Bolstered by paid social and targeted banner ads, and later TV, the Highmark site received the highest traffic in its history.

Results

100,000+ visitors
18% sent a nudge
3:48 time on site.